Archive for November 2011
Best Deals for Ladies Fashion
November 26, 2011 | 
Author Are you looking for the latest and best buys in ladies fashion today? If you haven’t yet tried shopping on the Internet for clothing and other fashions, you’ll probably be pleasantly surprised by the wide variety of styles, colors, sizes and prices for clothes, shoes, bags and accessories.
Many of the most sought-after designer name brands are represented on the Internet, though budget-minded shoppers will also find a wide selection of lesser known brands. You’ll probably also find that prices are as good as or even better than traditional “brick and mortar”stores or those glossy paper catalogs that often fill your mail.
With just you Internet connection, comparison shopping is also now a breeze. Just a few clicks of your computer’s mouse will allow you to compare offer from as many online stores as you can find, and you can search for that hard-to-find ladies fashion item you desire, for a gift or just to pamper yourself. Chances are as you surf you’ll also see many special offers and discounts.
You may be asked by some whether you’d like to give your e mail address in order to get special mailings about sales or other events. In addition to online discounts and specials, since items you purchase online usually must be shipped, many virtual retailers are now offering reduced cost or even free shipping, usually with a minimum required purchase.
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Should Website Design Firms Suggest Adding Google Checkout to E-Commerce Clients?
Google has a host of great applications and services, all designed to make Internet browsing and shopping user-friendly. One service that Google offers is called Google Checkout, and it makes buying and selling on the Internet very convenient because shoppers just have to enter a user name and password in order to make a purchase. Much like PayPal or Verisign, the logo, a blue shopping cart, signifies security and trusted monetary exchange. Shoppers who browse items in Google Shopping can click the blue logo and never even have to visit the merchant’s website. It is not only easy, but it is convenient too. The question becomes, is it also good business for Maryland Web Design firms to suggest adding the Google Checkout process to their e-commerce clients?
After more than four years of use, what do e-commerce sites have to say about the impact of adding Checkout to their cart solutions? Google say that this can increase Click Through Rate on AdWords by 10% if Google Checkout is also offered. Based on the comments on blogs and forums, many merchants agree with Google, stating that they also see a return on investment from Google Checkout, and that it provides a safe buying experience for their customers. Another compelling reason for adding Checkout to your client’s e-commerce solutions is that a few simple searches on Google Shopping shows all the many, many merchants that have already included the feature.
This alone is compelling evidence for Maryland Website Design firms to encourage their e-commerce clients to add Google Checkout options to their carts, especially if they already spend money advertising with Google, or uses the Google product search feed. Once integrated with Checkout, the cart, the AdWords ad, and the Google Product Search listing will show the little blue Checkout symbol beside all these items. In addition, the listings will also show Seller Ratings, which are compelling symbols that shoppers trust.
Google suggests explaining the advantages of Google Checkout on your website, stressing the ease in shopping, the ease in signing up for Checkout, the ease of tracking your orders, and the security of knowing that Google protects you from unauthorized purchases. Google Checkout protects the shopper and the seller because the Checkout’s Payment Guarantee allows merchants to get paid even if the order results in a chargeback.
Google has even added an “overview video” that provides a quick introduction to Google Checkout that they encourage website owners to link to from their websites, and they have written an email that website owners can send to their lists explaining the Checkout advantages in an effort to get Google Checkout wider acceptance.
It is very easy for a merchant to start using Google Checkout. All that is required is that the merchant offers physical goods for sale, follow the Google Product Search Program Policies and the Content Policies, have a billing address in the US (not a P.O. box), have a US bank account, and supply either a Social Security Number or Tax Identification Number.
One of the main advantages of using Google Checkout is its integration with AdWords. This means that you can get preferred pricing on a number of services – and even automatically pay transaction fees with earnings from your AdWords account. Additionally, when your ad is displayed on other Web pages and in search engine results, a shopping cart icon appears so that it is easy to see that you accept Checkout, offering a possible way to increase sales.
Of course all merchants should carefully consider their needs before deciding on using Google Checkout, but it is definitely a service that Maryland Web Design companies should discuss with their e-commerce clients.
The bottom line is that as a Maryland Website Developer, you should recommend the addition of Google Checkout to all your e-commerce clients and provide them with enough information so that they can decide whether to add the service to their shopping carts.
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What Can Google Product Search Do for Your Business?
Google Shopping is known by a number of different names to industry professionals, such as Google Merchant, Google Product Search, and the original name for Google shopping Froogle.
The way Google Shopping is used has changed over the past few years, since Google has changed the way it displays the shopping results in the natural SEO results. This means that Google now displays the top 3 results based on authority and relevance in the natural results. The shopping results will generally be displayed on the first page, out ranking the search results, giving your site instant visibility.
In the last 6 months Google has made it possible to integrate the Google Shopping results into your PPC results, allowing you to also increase the visibility of your PPC results. It is now possible to track your PPC results through Google Shopping by creating a field within your product feed “adwords_redirect” using a PPC tracking code.
Research shows that a Google Shopping feed should account for 10% of the total traffic to your website. When you first install your product feed, traffic levels to your site may be low for the first six months but will increase every month until the 10% traffic is achieved.
It is important that your product feed is set up correctly with the following fields that are required for your product to not only be visible in the search results but also to meet Google’s guidelines. The fields include various descriptions about the product and are required to ensure approval into the Shopping section on Google. The requirements have also changed in the recent months so having an SEO company with their ears to the ground is vital.
Each of these fields must be optimised for your product using your target keywords to ensure your site has maximum visibility in Google Shopping results. In September 2011 Google is making the product_type a standard field for the retail sector and Google taxonomy rules must be followed to the letter or the feed will be rejected.
Earlier this year Google also made it possible to create multiple product feeds from different countries allowing companies to reach new markets and finance streams, providing the feed is targeted to that country.
These above factors mean that it is more important than ever to have an optimised Google product feed. Make sure that your SEO agency or e-commerce website design company understands that a product feed not only needs to be created, but needs to be optimised to appear in the natural search results.